Executional Frameworks

| February 20, 2014

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Select an existing product or service. In 2-3 pages, briefly describe its USP, create and describe four different executional frameworks using the same USP, and describe a fifth framework using a source (see especially Chapter 7).
Book used for this class: Clow, K. E. & Baack, D. E. (2012). Integrated advertising, promotion, and marketing communications (5th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN 978-0-13-253896-1.
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