Ethics, Risk and Decision Making in Tourism and Hospitality Industry

| February 12, 2014

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Ethics, Risk and Decision Making in Tourism and Hospitality Industry
This assignment is a 7,000 word report which requires you to develop a detailed and comprehensive Corporate Social Responsibility (CSR) and Risk Management strategy for an international hotel company (Holiday Inn hotel UK).
Task
You have been asked by a hotel chain (Holiday Inn hotel UK) to develop a CSR and Risk
Management strategy. The use of theory and supporting evidence is essential throughout the report. The strategy you develop must take into consideration the following considerations.
1. A detailed overview of ethics, and an evaluation of the key ethical considerations for the business you have selected, considering both management and, marketing perspectives (2300 words)
Refer to attached lecture notes for references/ answers
2. A detailed evaluation of the risks that the selected business may be exposed to, and recommendations, underpinned by theory, to manage and mitigate these risks (2300 words)
Refer to attached lecture notes for references/ answers
3. An in-depth and creative approach to CSR demonstrating ways in which the business can contribute operationally and strategically to the triple bottom line (financial, environmental and social sustainability). (2300 words)
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