Ethical or Unethical

| April 22, 2014

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The details of the case are set forth on pp 319-320 of your text. You are to decide if direct-to-consumer advertising of pharmaceutical drugs is ethical. Does the advertising lead to self-diagnosis or take advantage of someone’s hope for a cure? If you decide that the direct-to-consumer advertising of pharmaceuticals is ethical, why is the U.S. and New Zealand the only two developed countries that allow it?
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U03a2_Ethical Issues: Earnings Management Assessment Description
Wrestling With Ethics

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