Entrepreneurship & Innovation in Emerging Economies

| July 30, 2016

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Assignment 2: NAME OF VENTURE IDEA CHOSEN BY STUDENT Task Details/Description: In this assignment students will apply theory and evidence covered in the module and develop one venture idea. Students should describe their idea similar to a short version of a business plan directed at a potential investor. This includes making a case for the viability of the venture idea, spelling out the business model (i.e. logic of value creation and capture), customers, markets, financing and other resources, sustainability of the idea over the longer term (covering at least the first 3 years of trading) etc. Students are free in their choice of idea, i.e. these could take the form of business ventures, social ventures or business-cases for innovations to be introduced in the private, public or third sector. Consequently the potential investors at which the venture idea is targeted can take the form of venture capitalist, banks, government funds, impact investors or philanthropists to name a few. It is important that students spell out the target investor at the beginning of their essay. Students may also wish to build on their insights generated in assignment 1. Details of the assignment including which areas are expected to be explored to ensure that the venture idea is described in sufficient depth as well as detailed evaluation criteria can be found in Appendix 2. The assignment tests especially knowledge obtained in weeks 5 through 9. A successful assignment contains evidence of application of theory and evidence discussed in class. Module Learning Outcomes Assessed: 1. the ability to apply relevant economic and management principles, concepts and tools to the analysis of issues faced by new businesses related to the emerging markets environment, and 2. an understanding of the implications of the emerging market environment for both business creation and innovation. 3. an understanding in broad terms of the strategic options available to owners-managers of new businesses in an emerging market economies environment. Presentation Requirements: Word document Word Count: Maximum 2000 words for essay plus 200 words for self-reflection (see Appendix 2 for details). Font Size: 12 Line Spacing: 1.5

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