Electronic Commerce A
Information about the assignment and how to submit
A) THE REPORT – WHAT YOU ARE BEING ASKED TO SUBMIT
You are required to submit a written report of 1500 words (+/- 10% – not including reference list) where you are expect to present and compare customer journeys that
start with a customer need and include online search, evaluation, purchase and post purchase stages of two different ecommerce websites of their choice. You are
encouraged to refer to the document “CASE Guide to Report Writing”. You might use the headings shown in this briefing or you may use your own headings; what is
important is that you clearly cover all areas outlined below in a way that can be marked. You can be as creative as you like in using visuals, graphs and charts to
present your arguments.
Your report structure and the marking scheme is provided below:
SECTION 1 – Title page: This should include the following: your ID, course details, Module Title, Module Code, The Module leader’s name, deadline date and word count
CONTENTS PAGE: your report should contain page numbers and you should include these in a clear contents page. I.E. the structure of the report needs to look
professional (10 marks available).
Introduction – Provide a brief paragraph outlining what your assignment will cover and how you decided what to cover (nb as normal, the report should be written in the
SECTION 2 – Main Findings, Analysis and Conclusions: explain the nature of the business, customers and the industry you are covering, customer engagement activities
both inside and outside of the website that companies employ followed by features including navigation and calls to actions from search to post purchase activities of
customers (30 marks).
Your analysis and conclusions must include clear and well-defined summaries that are supported with discussions and justifications comparing and contrasting customer
journeys for your chosen companies. This analysis should offer a thorough investigation of activities both inside and outside of ecommerce websites which must be
supported by theoretical models on customer shopping journeys (40 marks).
You are expected to use credible and up to date reference sources about ecommerce industry. The references must provide evidence of commercial e-commerce practices and
provide a theoretical underpinning for your analysis and discussions. (15 marks).
SECTION 3 – References and bibliography – You must reference all sources using the CASE Harvard Referencing Guide. You should aim for a minimum of ten credible
reference sources but we would expect more (5 marks).
No appendices required.
1. You will be required to submit a copy of your full assignment to the correct assignment tab on the Module StudyNet site. You must submit this as a PDF file only!
You must name your document as follows:
The filename must be in the form: Student_ID_EC.pdf, e.g. “1235412_EC.pdf. The word count is 1500, +/-10%. No hardcopy required.
Failure to follow the above instructions will result in a penalty of up to 5% from your report mark.
2. Standard Business School penalties for late submissions will apply. I.e. -10% for each day late. Submissions over seven days late will not be marked.
3. If you exceed the word count then you will be penalised.
4. If you require an extension to this assignment deadline, you must apply to the Module Leader, Hajrë Hyseni, via email at least one week before the assignment is due
to submission. You must provide a valid reason for requesting an extension and be prepared to submit evidence if required to support your request. You should not
assume that you have been granted an extension unless you receive an email confirming that this is the case and advising you of a revised submission date. All the
penalties listed above are still applicable to any revised submission date.