Do you anticipate any major changes in your lifestyle in the next five years? If so, into which VALS™ segment are you likely to belong five years from now? Explain.

| May 21, 2014

Do you anticipate any major changes in your lifestyle in the next five years? If so, into which VALS™ segment are you likely to belong five years from now? Explain.

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Consumers have both innate and acquired needs. Give examples of each kind of need and show how the same purchase can serve to fulfill either or both kinds of needs.
The owners of a local health-food restaurant have asked you to prepare a psychographic profile of families living in the community surrounding the restaurant's location. Construct a ten-question psychographic inventory appropriate for segmenting families on the basis of their dining-out preferences.

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