Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice.

| March 9, 2014

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Marketing can be viewed through a variety of different perspectives which are called paradigms. Discuss the differences of the most common paradigms in the field of marketing and present some relevant examples from contemporary marketing practice. Evaluate these paradigms are- positivism/logical empiricism; interpretive perspective; critical marketing studies; postmodern perspective; feminist perspective
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2018DISC
MARKETING PLANNING AND STRATEGY
Marketing Distribution Management#2

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