Direct Approach Email with Graphic

| June 19, 2015

Direct Approach Email with Graphic

Who you are: a junior analyst at Film & Creative Industries Nova Scotia

Who your reader is: Karen Williams, director, Business & Market Development at Film & Creative Industries Nova Scotia

Background information: Your supervisor, Karen Williams, works directly with Nova Scotia film companies to help them understand the domestic and international movie industry.
Ms. Williams has received last year’s published data from Rentrak Corporation, a company that tracks all aspects of the movie industry. Ms. Williams has asked you to analyze the data and give her a summary of your observations.

Your task: In a one-page email, write a direct approach message with at least three observations in the body that show your analysis of the data. Also include in the body one graphic that illustrates some of your key points. You cannot show or discuss all the data, so focus on three key points that could be relevant to Ms. Williams. However, avoid speculating (giving reasons for changes in data), offering opinions, or suggesting how Ms. Williams should do her job.

The complete data set (four tables)

Do not copy content from any sources you might consult, including COMM 2293 instructional materials; use your own words.

Checklist:  Evaluation Criteria

Message follows the three-part direct approach strategy
•    informative subject line that reflects the main point expressed in the opening
•    direct opening
•    details in the body based on the data set posted on Blackboard
•    forward-looking close with appropriate contact information

Message gives clear, complete information to the reader
•    makes meaningful observations that are potentially helpful to Ms. Williams
•    uses an appropriate, correctly labeled graphic to illustrate key points from your observations
•    avoids speculating (giving reasons) or offering opinions about the data
•    maintains goodwill throughout message

Message uses a professional business style and presentation
•    follows all the business style points taught so far
•    uses correct email format
•    uses full block format, single spaced, 12-point Times New Roman font, and a ragged right margin

Assignment 2 Data Sets

Table 1:    Box Office Sales
2009    2010    2011    2012    2013
U.S./Canada    10.6    10.6    10.2    10.8    10.9
Europe, Middle East & Africa    9.9    10.4    10.8    10.7    10.9
Asia Pacific    7.2    8.5    9    10.4    11.1
Latin America    1.7    2.1    2.6    2.8    3
TOTAL    29.4    31.6    32.6    34.7    35.9
Box office sales show the amount of money earned (in billions of U.S. dollars) on all 2D movies released around the world; the amounts do not include 3D box office sales.

Table 2:    Frequent Moviegoers by Age (U.S./Canada)
Age    2009    2010    2011    2012    2013
2 to 11    2.8    3.1    2.5    2.8    4.3
12 to 17    5.7    6.1    5.7    6.3    6.5
18 to 24    6.3    7.4    6.6    8.7    7.2
25 to 39    6.3    7.7    9.7    9.9    8.2
40 to 49    4.5    3.5    3.3    5.8    3.2
50 to 59    2.9    3    3.1    3.3    4.2
60+    3.4    4.3    4.1    4.6    3.8
TOTAL    31.9    35.1    35    41.4    37.4
Frequent moviegoers (in millions of people) are people who go to the movie theatre once a month or more for all movies (including 3D).

Table 3:    U.S./Canada Box Office Sales
2009    2010    2011    2012    2013
2D Box Office Sales    10.6    10.6    10.2    10.8    10.9
3D Box Office Sales    1.1    2.2    1.8    1.8    1.8
TOTAL    11.7    12.8    12    12.6    12.7
U.S./Canada box office sales show the amount of money earned (in billions of U.S. dollars) on all movies released in these two countries.

Table 4:    Number of Movies Released
2009    2010    2011    2012    2013
2D Movies Released    557    563    609    377    659
3D Movies Released    20    26    45    40    45
TOTAL    577    589    654    417    704
This data shows the actual number of movies released by all studios in U.S. and Canadian movie theatres.

Explanations:
•    Box office sales refer to the amount of money brought in through ticket sales only. The amount does not include concession sales (popcorn, candy) or other releases (DVD, etc.).
•    Regular films are 2D (length and width), so the image is flat. The images in 3D movies have depth; special 3D glasses are required for viewing.

Table 1:    Box Office Sales
2009    2010    2011    2012    2013        Box office sales refer to the amount of money brought in through ticket sales only.
U.S./Canada    10.6    10.6    10.2    10.8    10.9        The amount does not include concession sales (popcorn, candy) or other releases (DVD, etc.)
Europe, Middle East & Africa    9.9    10.4    10.8    10.7    10.9
Asia Pacific    7.2    8.5    9    10.4    11.1
Latin America    1.7    2.1    2.6    2.8    3
TOTAL    29.4    31.6    32.6    34.7    35.9
Box office sales show the amount of money earned (in billions of U.S. dollars) on all 2D movies released around the world; the amounts do not include 3D box office sales.

Table 2:    Frequent Moviegoers by Age (U.S./Canada)
Age    2009    2010    2011    2012    2013
2 to 11    2.8    3.1    2.5    2.8    4.3
12 to 17    5.7    6.1    5.7    6.3    6.5
18 to 24    6.3    7.4    6.6    8.7    7.2
25 to 39    6.3    7.7    9.7    9.9    8.2
40 to 49    4.5    3.5    3.3    5.8    3.2
50 to 59    2.9    3    3.1    3.3    4.2
60+    3.4    4.3    4.1    4.6    3.8
TOTAL    31.9    35.1    35    41.4    37.4
Frequent moviegoers (in millions of people) are people who go to the movie theatre a once a month or more for all movies (including 3D).

Table 3:    U.S./Canada Box Office Sales
2009    2010    2011    2012    2013        Regular movies are 2D (length and width), so the image is flat.
2D Box Office Sales    10.6    10.6    10.2    10.8    10.9        The images in 3D movies have depth; special 3D glasses are required for viewing.
3D Box Office Sales    1.1    2.2    1.8    1.8    1.8
TOTAL    11.7    12.8    12    12.6    12.7
U.S./Canada box office sales show the amount of money earned (in billions of U.S. dollars) on all movies released in these two countries.

Table 4:    Number of Movies Released
2009    2010    2011    2012    2013
2D Movies Released    557    563    609    377    659
3D Movies Released    20    26    45    40    45
TOTAL    577    589    654    417    704
This data shows the actual number of movies released by all studios in U.S. and Canadian movie theatres.

                        

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