Digi marketing

| July 16, 2016

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compare and contrast between rolex and hublot

  1. The industry: o/t analysis (threats) jewellery, price, being replaced by the Smartphone. (Opportunities) passing on to the younger generation
  2. The two organizations: strengths/weakness analysis.

The digital strategies: comparisons

The industry.

The two organizations…

Market positioning.

Market differentiation.

Question!! Are there companies responsing to digital marketing methods.

Express your opinion.

Rolex is very discreet

Hublot watch

Look into social media (face book, instagram)

Paid media : internet paid media.

Earned media: how engaging is the digital marketing

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Fire fighting


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