develop a feasible marketing plan for your client (Samsung Group)

| February 5, 2015

This is a 3 to 6 pages assignment I need assistant with please.

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Marketing Research: Products and Brands In this Session Long Project, work as a marketing consultant to develop a feasible marketing plan for your client. Conduct both secondary (search secondary sources) and primary research (interview customers or conduct surveys) in order to glean the necessary information for your marketing plan. When conducting primary research, you will collect only qualitative data (i.e., personal in-depth interviews with at least three target customers) for this study. It is important to conduct quality market research on your focal product/company in order to develop realistic and workable marketing plans. Generally speaking, there are two types of research. One is secondary research, which refers to data collection using existing sources, and the other is primary research, which is your own data collection for the specific study at hand. The purpose of market research is to collect usable information to make more informed decisions on the business problem, thus increasing the chance of business success in the marketplace. Here is the https://tlc.trident.edu/content/enforced/11429-MKT501-FEB2014-1/Modules/Module3/Marketing%20Plan%20Outline.pdf?_&d2lSessionVal=g4PX8t1ISiQom2TIR0Uv0Kb3C&ou=11429Marketing Plan Outline, which provides information on: The format for your final SLP. A list of topics for the marketing plan. In this module SLP, conduct SWOT analysis for your marketing plan. SWOT Analysis A thorough situation analysis in the Module 1 SLP is the foundation for a SWOT analysis. Develop statements of the company’s (Samsung Group) internal strengths and weaknesses, and external opportunities and threats. If there is any question as to whether a fact or issue is external (these lead to opportunity and threat statements) or internal (these lead to strength and weakness statements), ask this key question, “Would this issue exist if the company did not exist?” If the answer is yes, then the issue should be classified as…

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CONSUMER BEHAVIOR: SEGMENTATION, TARGETING, AND POSITIONING
Samsung Company

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