Describe two situations where you served as an opinion leader and two situations where you sought consumption-related advice/information from an opinion leader. Indicate your relationship to the persons with whom you interacted. Are the circumstances during which you engaged in word-of-mouth communications consistent with the text’s material? Explain.

| May 21, 2014

Describe two situations where you served as an opinion leader and two situations where you sought consumption-related advice/information from an opinion leader. Indicate your relationship to the persons with whom you interacted. Are the circumstances during which you engaged in word-of-mouth communications consistent with the text’s material? Explain.

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2018DISC
Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making.
Much has been written about the problems at Euro Disney, the Walt Disney Company’s theme park and resort complex, which opened in France in April 1992. These difficulties were largely attributed to Disney’s lack of understanding of European (particularly French) culture, and the company’s failure to modify its American theme park concept to fit the preferences and customs of European visitors. Discuss how the Walt Disney Company could have used input from cross-cultural analysis in better designing and operating Euro Disney, using a computerized literature search about Euro Disney from your school’s library.

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