Decision Making/Supply Chain Management/E-Commerce

| February 17, 2014

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Decision Making: After gathering information from journals, websites, case-studies and textbooks apply decision-making techniques to the decision of opening a new plant in the USA to serve North-American customers.
You should communicate your decision-making process to senior management and explain the rationale of your decision.
Please refer to page 5 of this assessment booklet for individual module learning outcomes relevant to this assessment.
Supply Chain Management:Based upon your decision to expand into North America or maintain existing manufacturing facilities consider the following:
• What impact will your decision have on the supply chain of JLR?
• How greater levels of efficiency can be obtained in existing or new facilities in regards to production.
• Why supplier relationships would be considered important.
• Discussions around the importance of quality.
Please refer to page 5 of this assessment booklet for individual module learning outcomes relevant to this assessment
E-Commerce:Regardless of whether or not you have decided to extend JLR operations to the US market;
Analyse the possible uses and applications of EC that may be open to JLR as they begin a new venture. Your answer should:
• Discuss how and why JLR could benefit from implementing a B2B EC strategy?
• Discuss potential opportunities that may exist in the online retailing environment for JLR as well as any challenges they may face whilst pursuing an online retailing strategy?
• Analyse current consumer behaviour in relation to JLR and their products and discuss how JLR could satisfy consumer preferences within the EC world?
• Discuss the difficulties posed by fraud in the EC world and potential measures that JLR may take to over come them?
Please refer to page 5 of this assessment booklet for individual module learning outcomes relevant to this assessment.
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