Culture and Cultural Media against Gender Balance

| May 21, 2014

There are two broad categories of women representation in the global cultural environment, namely subjective and objective. The subjective cultural representation of women is associated with the Western culture where men and women experience equal freedom, there is gender sensitization in the organization structure and employment, and women are encouraged to pursue formal education and apply for employment positions. On the other hand, the objective type is the characteristic of most third world and extremist nations that have primitive perceptions of women (Geertsema, 2009). In these parts of the world, women are objectified by their men and are oppressive structures, women undergo traditional oppression, and they tolerate violence as their experience. The media has been identified to ignore women, where they are least represented in the news. Studies show that the coverage of women in news focuses negative concerns and presents them in very stereotypical manner. A one-day research by the Global Media Monitoring Project 2005 in 76 countries showed that 21% of the entire news covered women affairs (Geertsema, 2009). The media is also accused in the manner in which it covers women affair since most of them are known for trivialization, victimization, and sexualizing women (Geertsema, 2009). On the other hand, studies show that victimization of both genders in the media is twice more on women compared to men. It is the cultural resistance and the manner in which the media covers news in relation to gender that is working against true realization of gender balance.

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