Critically discuss the reasons/conditions/environment factors that influence the degree of adaptation/standardisation implemented by Coca Cola

| February 14, 2014

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Please concentrate on the adaptation and standardization of Coca Cola in India especially.
I am going to attach the full essay question with details of how to answer it. These will be the first 2 attachments.
The last attachment will be the Course Outline which has many advised readings for each particular lecture. Please find the appropriate readings and use them as sources.
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Market Orientation: Alternative Perspectives?
Adaptation and Standardization of Coca Cola in India


Category: Business and Marketing

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