Critical analysis of international business strategies of an organization…

| February 5, 2015

There are various forces that shape the market environment for an organization, such as political/governmental, economic and cultural influences. McDonald’s has been significantly affected by these factors and the business approach of the company is a reflection of the process of adaptation to these external factors. Discuss how globalization shapes the international business environment. Identify the benefits of globalization. Refer the case attached on Mc Donald’s, evaluate how a Multinational Corporation is affected by the drivers of globalization and what influences the international market dynamics have on the operations of the organization. Evaluate the strategies of international business for the Mc Donald’s Corporation. Referring the case of McDonald’s Corporation, indicate how the company has linked its market entry approach of franchising with its business strategy, organizational structure and objectives.As a student of International Business, critically analyze the international business strategies of an organization.

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