Coordinating and integrating all the promotional mix elements, including personal selling, is essential to developing an effective and efficient IMC program. In an IMC program, personal selling must be consistent with the company’s objectives and strategies as well as with the organization’s marketing communication program.Discuss

| May 21, 2014

Coordinating and integrating all the promotional mix elements, including personal selling, is essential to developing an effective and efficient IMC program. In an IMC program, personal selling must be consistent with the company’s objectives and strategies as well as with the organization’s marketing communication program.Discuss

Get a 5 % discount on an order above $ 150
Use the following coupon code :
2018DISC
Public relations (PR) is a management function used to communicate and promote mutual understanding between a company and its publics or stakeholders.
Recently marketers have taken a more integrated, relationship-building approach called "channel marketing." It is an integrated process using personal selling, trade promotions, and co-marketing programs to build relationships with retailers and other channel members while optimizing the total value of their brands for the ultimate consumer. Discuss

Category: samples and paper topics

Our Services:
Order a customized paper today!