Consumer Purchase Decision and Market Segmentation

| June 19, 2015

Consumer Purchase Decision and Market Segmentation
Topic:

Consumer Purchase Decision and Market Segmentation
Paper instructions:
Consumer purchase decisions and market segmentation, in two parts (how do buyers make decisions and who are these potential buyers?).

1.Select any TWO from among the following five products — a frozen dinner, a pair of shoes, a toy helicopter, a 70-inch flat screen television and a motorcycle. List, describe and explain, in two paragraphs: ◦Specific steps in the decision process leading up to and following the purchase;
◦Factors and influences on the purchase decision;
◦How the steps might be the same or different for your two products.

2.Select ONE of the products you selected for Q. 1 above, and assume the role of marketing manager for that product. List, describe and explain, in two paragraphs:
◦The process of segmenting the market for that product;
◦A possible target market for the product, in as much detail as possible and in demographic terms.
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Genetics and Public Health
real world problem relating to the topic of culture and behavior

Category: Uncategorized

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