Consumer culture experience

| May 20, 2014

1. Presentation of consumer culture phenomenon: introduce the distinctive features of the consumer phenomenon of your choice. What, if any, products, brands or services are involved? However, remember, you are starting with people’s behaviour, not a brand or product.
2. Presentation of previous literature, as well as CCT and general consumer behaviour theories: how, if at all, has this phenomenon been studied previously in consumer behaviour and what theories have been used to analyse it?
3. Analysis/interpretation through a choice of your own theory: applying a consumer behaviour theory of your choice, how would you analyse and interpret this phenomenon?
4. Strategic or critical implications: based on your analysis or interpretation, what does this mean for marketing strategists, and brands/products/services related to this phenomenon?

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