consumer behavior Valentines day

| May 19, 2015

consumer behavior Valentines day

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Instructions: The project for this course requires that you analyze and describe the consumption behaviors and sources of influence associated with some widely recognized cultural occurrence. The cultural occurrence is yours to choose. However, the assignment will likely be easier to conduct if you choose a context that is occurring around the time of this course (e.g., Thanksgiving, Christmas, Chanukah, New Year’s Eve, etc.). The context must be one that is not simply an individual expression of self, but rather a consumption opportunity driven by individual, group, and cultural influences. Your primary task is to analyze the consumer behavior associated with the context of choice. Your analysis should be supported by examples and descriptions of the behaviors identified.

You have to answer only the question below here

• Are marketers manipulating consumer behavior relative to the context in question? Why or why not? Provide examples to support your position. For instance, some say that Christmas is too commercialized with Christian children unlikely to acknowledge the religious underpinnings of the holiday due to their obsession with gifts. One way to provide support for this position is to compare the number of gift-related messages to the number of messages related to the larger meaning of the holiday.

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