Consider the following actual and forecast demand levels

| November 18, 2015

Consider the following actual and forecast demand levels for Big Mac hamburgers at a local McDonald’s restaurant:

Day Actual demand Forecast demand
Monday 88 88
Tuesday 72 88
Wednesady 68 84
Thursday 48 80
Friday

The forecast for Monday was derived by observing Monday’s demand level and settingMonday’s forecast level equal to this demand level. Subsequent forecasts were derived by using exponential smoothing with a smoothing constant of 0.25. Using this exponential smoothing method, what is the forecast for Big Mac demand for Friday?

 

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Causal (Associative) Forecasting; Regression Analysis

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