Competitive Strategy

| August 24, 2015

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there is 3 cases that you need to do, i have attached 2 and you could choose the 3rd
please the case that you will choose have to be accessed from Australia
the virgin case under diversification topic
the book is
Johnson, G., Whittington, R., Scholes, K., Angwin, D. & Regner, P. 2015, Fundamentals of Strategy, 3rd edn, Pearson, Harlow (UK)
and
Toys ‘R’ Us under strategic alliances topic
the book is
Johansson, JK 2009, Global Marketing: Foreign Entry, Local Marketing & Global Management, 5th edn, McGraw- Hill, New York
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Competitive Strategy

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