Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making.

| May 21, 2014

Compare and contrast the economic, passive, cognitive, and emotional models of consumer decision-making.

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2018DISC
Identify three different products that you believe require reasonably intensive prepurchase search by a consumer. Then, using Table 16-2 as a guide, identify the specific characteristics of these products that make intensive prepurchase search likely
Describe two situations where you served as an opinion leader and two situations where you sought consumption-related advice/information from an opinion leader. Indicate your relationship to the persons with whom you interacted. Are the circumstances during which you engaged in word-of-mouth communications consistent with the text’s material? Explain.

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