Chinese Market

| March 29, 2014

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China is fast becoming a critical market for a wide variety of consumer products. At the same time US firms are also facing intense competition from rival Chinese companies. Should US companies adjust their marketing strategies in China? Should they approach this market with regional or global strategies? What are some of the advantages and disadvantages of different marketing strategies? (Note: You will need to do some initial research on the Chinese market before you can address this issue adequately research the Chinese market. )
In order to avoid supply chain disruptions, some people suggest that supply chains should be regulated, a lit like public utilities, because countries have become so highly dependent on private-sector production infrastructure. Do you agree with it? Why or why not? They also say that there are very legitimate , very good business reasons to not rely solely on Asia for manufacturing to avoid supply disruptions. Companies may consider other options in other parts of the world even though these may look more expensive. A higher cost structure they say can make supply chain more robust and reliable.
Do you agree? Why or Why not? Are there other reasons to spread your operations worldwide instead of only to Asia?
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Category: Asian Literature

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