Central Michigan University Facebook Public Relations Audit Research Paper Write a 5- to 10-page proposal for public relations research. Your proposal should be for ONE of the following (see Chapter 16 of your test):
Environmental Monitoring Research
A Public Relations Audit
A Communication Audit
Your proposed research may be for any organization/business you choose, but your research proposal should include at least one quantitative research method and one qualitative research method that we have covered in this class.
Research projects generally are conducted in order to do one (or maybe both) of the following:
Solve a PR problem(s)
Answer a PR question(s)
Given that you are tasked with proposing environmental monitoring research, a public relations audit, or a communication audit, answering one or more PR questions is the likely goal of your proposed research.
Your proposal should have four sections:
The first section will describe the organization or business for which you are proposing the research. In addition to identifying the organization/business, this section should tell the reader what it does and provide a brief history and “biography” of the organization/business.
The second section should describe the PR question (or questions) your proposed research would answer. This section should not only tell the reader what the question/questions are, but also why they are worth answering. This is the “so what” portion of the proposal. In other words, tell the reader why he/she should care about these questions.
The third section should describe the research methods your research would use. In this section describe the research methods; explain how they would be used, why they are appropriate methods for answering your PR question(s), and how the qualitative and quantitative research methods you propose using would compliment one another.
The fourth and final section of your research proposal should provide the materials necessary to conduct the research methods you describe in section three above. For example:
If you are proposing to do a survey, describe the survey (phone, mail, etc), explain how you would draw you sample, and write the questionnaire.
If you are proposing focus group research, describe number of focus groups you would conduct, the participants for each, and write the discussion guide(s).
If you are proposing content analysis, describe the media (or other) content you would analyze. Explain what your content categories and units of analysis would be.
If you are proposing experimental research, describe your treatment and control groups. Describe the treatment(s) and the pre- and post-test measures. If appropriate, provide the questionnaire for your pre- and post-test.