RSSCategory: Essays

Customer brand equity

| March 5, 2015

Customer brand equity Order Description 3. Marketing . a) Outline and critically assess the concept of ‘customer brand equity’ in marketing.?You should draw on the articles cited below and supplement this with your own literature review. (60 marks) . b) Utilising Keller’s ‘Customer Brand Equity model’, select a brand and critically evaluate its success at […]

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