Case Study: Computers R Us

| April 27, 2015

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Write a data analysis report that provides the results to each of the six hypothesis tests above and make overall recommendations to Computers R Us that management can use for future business decision-making.

Based on your analysis relating to these hypotheses, your report should focus on two key questions: the current customer satisfaction within the business and the strategy or strategies that would be most effective to increase customer satisfaction.


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Choose a Chinese business group. If the business group engages in OFDI, analyse its internationalisation strategy paying particular attention to the four types (market-seeking, efficiency-seeking, resource- seeking and strategic asset seeking) discussed i


Category: Business

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