Case Studies in Biomedical Science

| November 18, 2015

For this project, you (or your team*) will be investigating the technology and marketing of a company (preferably a biomedical device company) that failed to “cross the chasm”. • If the selected company has more than one major product, you should choose the product with the largest annual sales for technology assessment. If your group believes that more than one product should be analyzed, confirm this need with me. • This project will require several weeks to complete. Do not attempt to complete this project within one week. Upon completion of this project, you will acquire additional experience in: • Understanding how both technology and marketing are necessary for a start-up company’s success. • Conducting a preliminary technology analysis. • Conducting a preliminary marketing analysis.

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