BUSN 621 AS 3

| September 25, 2015


Complete this essay in a Microsoft Word document, with a minimum of 300 words total, APA formatted and 5% similarity.Make sure you use adequate, credible and reliable APA source 2 citations to support your work.


Select any case study from our text (Patterns of Entrepreneurship, 4th Edition Jack M. Kaplan, ISBN 1118358538, Wiley Publishing ) OR another credible publication regarding a company’s business planning efforts making sure an executive summary is contained therein. Also, make sure you provide the case study access and source information with your work (in other words, provide a copy of the case study).


Answer the following:

– Does the company executive summary describe the key elements needed in a business plan?

– Is the proposed offer well written, why or why not?

– What are the important marketing issues and competitive advantages?

– What recommendations would you offer to revise or enhance the plan?


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