Business Overview

| October 24, 2015

Harley-Davidson: Business Overview for New Planning Team Members

As a member of Harley-Davidson’s strategic planning team, you have been asked to create a
five- to six-slide Microsoft PowerPoint presentation titled “Harley-Davidson Today: A Brief Overview of the Business”
to orient members who have been newly added to the strategic planning team.

The PowerPoint presentation should include at a minimum the following:
The CEO’s vision and overview of 2009 performance
The organizational structure and management team
A brief description of each of the brands/business units and the products and services offered
Key corporate goals and objectives such as new products, new markets, and new customers
Total Revenues in 2009 and Net Profit in 2009

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Discussion Week 2

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