Business Assignment Choose a piece of business writing and evaluate it according to the qualities of good writing presented in the reading for objectives 3 (Identify the qualities that characterize good business writing) . Do you think the writing qualifies as “good”? Why or why not? I would suggest pulling an article from one of the McKinsey Quarterly issues in Other Resources section. Include either a copy of or link to the writing you evaluated.
The Quarterly combines powerful insights from McKinsey with ideas from other world-leading experts and practitioners to help readers stay at the cutting edge of management thought, become more effective leaders, and boost the performance of their organizations. Our focus is the busy executive: We strive to make our content relevant for all senior leaders, regardless of their industry, functional role, or geography. We also recognize that when executives read the Quarterly, they are investing time and attention—their most precious resources.
Good business writing
follows the rules,
is easy to read, and
attracts the reader.
meets the reader’s expectations,
is clear and concise,
is efficient and effective.
Good writing is characterized by correctness, ease of reading, and attractiveness; it also meets reader expectations and is clear, concise, efficient, and effective. Rhetorical elements (logos, ethos, and pathos) and cognate strategies (clarity, conciseness, arrangement, credibility, expectation, reference, tone, emphasis, and engagement) are goals that are achieved in good business writing.