In this Assignment you will examine the history of print advertising and look at original advertisements and brands from the 1920s onward as reflected in traditions and compare it to todayâ€™s advertising. You will reflect on what was going on in history at the time and what it tells us about what humans are able to accomplish for the future.
Research original advertising from the 1920s to present day. Start your research by reading this article from the KU Library database:
Pracejus, J. W., Olsen, G. D., & O’Guinn, T. C. (2006, June). How nothing became something: White space, rhetoric, history, and meaning. Journal of Consumer Research, 33(1), 82-90. Retrieved from Academic Search Premier.
Identify a tradition in culture you want to research in advertising. For example you may use: Christmas, Thanksgiving, The Olympics, 4th of July, etc., Motherâ€™s/Fatherâ€™s Day, summer vacation, etc. You can use the urls below and follow these up with your own research:
http://library.duke.edu/digitalcollections/adaccess/ (Search by Brand name and then look for the tradition). John W. Hartman Center for Sales, Advertising and Marketing History. (2010, March 16). Duke University Libraries [graphics]. Retrieved from http://library.duke.edu/digitalcollections/adaccess
Examine the history timeline below to see what was transpiring at the time a particular ad was used at:
Mintz, S. (2007). Digital history. Retrieved from http://www.digitalhistory.uh.edu
Based on your research respond to the Checklist:
Specify the changes in advertising regarding your chosen tradition as portrayed over the years (1920s until today) in advertising in terms of communicating with the customer.
Tell how these advertisements reflect cultural changes in the greater society
State what you think this says about human potential (future possibilities for mankind) and your own potential capabilities for the future.
Respond to this Assignment in a minimum of 2 pages in a Microsoft Word document in APA format and submit it to the Dropbox before the end of the unit.