Brand management of "Holland&Barrett" company in order to develop healthcare industry in China

| May 20, 2015

Assessments on this postgraduate marketing programme are one piece of individual coursework of approximate of 3,500 words length, directly measuring the learning outcomes and accounting for 80% of your final module grade; and a series of 4 timed tests that provide the opportunity to demonstrate an understanding of core aspects of the discipline and develop your understanding. These will account for 20% of your final grade.

The Research Methods written assignment requires you to present a research justification for the topic of your choice.  It needs to be ‘literature informed’, which means that you need to provide sources and evidence for any arguments, discussions or understandings that you present.

The paper should be in four parts.

1.   Introduction (250 words)

2.    Literature Review:

The first section needs to use both academic and non-academic (as appropriate) sources to present your arguments for the research topic chosen.  This section also needs to conclude with the justification for the primary research question you plan to explore. (1500 words)

3.    Methodology

The second section needs to examine the literature on research methods and present your methodological rational for the way in which you intend to undertake the study.  Please note, you are NOT required to undertake any actual research as a result of those recommendations for this paper.  That will be the task for your Dissertation. (1500 words)

4. ACADEMIC RESEARCH & REFLECTION – ASSESSMENT CRITERIA (Written Paper)

Learning Outcome    Below 40%    Pass, 40-49%    50-59%    60-69%    70%+
Understand and define what academic research is, how it is conducted and what constitutes a good research project
Incomplete, confused, and/or inappropriate understanding of the characteristics.      Understanding of the characteristics.      Clear understanding of the characteristics.  Clear and focused consideration of strengths and weaknesses    Effective understanding of the characteristics.
Clear and focused consideration of  the strengths and weaknesses    Well-explained, comprehensive and perceptive analysis of the characteristics.
Comprehensive, critical evaluation.
Understand and evaluate different research methodologies and techniques and critique their merits, limitations and ethical dimensions
Inadequate and confused knowledge of methods and styles shows little familiarity with the methods studied.    Correct explanation and appropriate use of some the methods and styles.    Correct explanation and appropriate use of methods and styles.
.     Correct explanation and appropriate use of a methods and styles.
Able to effectively evaluate appropriate strategies    Correct explanation and appropriate use of a methods and styles.
Able to effectively and critically evaluate appropriate strategies.
Conduct investigations into research topics using variety of sources appropriate for related research methodologies
Inadequate and confused understanding of the techniques.    Correct explanation and appropriate use of some techniques.    Correct explanation and appropriate use of a wide range of techniques. Able to apply them…     Correct explanation and appropriate use of a wide range of techniques.  Able to effectively apply them.    Correct explanation and appropriate use of a wide range of techniques. Able to effective apply them and critically evaluate them.
Develop coherent arguments and reach conclusions about the key issues and factors in order to facilitate and enhance your research task
Inadequate and confused arguments and conclusions about the key influences and factors affecting a chosen problem or issue    Correct but limited arguments and conclusions about the key influences and factors affecting a chosen problem or issue    Clear explanation, arguments and conclusions about the key influences and factors affecting a chosen problem or issue    Detailed explanation and use of wide-ranging
arguments and conclusions about the key influences and factors affecting a chosen problem or issue    Comprehensive explanation and application of wide-ranging arguments and conclusions about the key influences and factors affecting a chosen problem or issue
All    Little or no evidence of additional reading     Some additional material introduced    Appropriate use of a reasonable level of further material    Introduction of a wide range of additional supporting material    Appropriate use of a comprehensive range of relevant additional material
All    Poorly structured report, lacking clarity.
Poor grammar     Some appropriate structure.
Reasonable structure and clarity.
Few grammatical errors    Clear and logical communication.
Accurately presented    Exceptional written communication skills.
Professionally presented

 

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