Blue Nile, Inc – Stuck in the Middle?

| June 19, 2015

Blue Nile, Inc – Stuck in the Middle?

Complete a table on key ratios:
ROI
And answer the following questions:

1. How does Blue Nile create trust in buying an expensive item like an engagement ring?
2. How does Blue Nile educate potential customers?
3. How does Blue Nile get users to buy expensive diamonds on a mobile device?
4. How does Blue Nile make the diamond buying process hassle free?
5. How can Blue Nile grow internationally if the Internet is not always available?
6. Can Blue Nile expand its product offerings beyond diamonds and jewelry?
7. Is Blue Nile “Stuck in the Middle?”

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Entry Plan into International Market
Hans Memling, Diptych of Martin van Nieuwenhove

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