Better Wrong than Right Situation Analysis

| February 8, 2014

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I want a paper to be written about the ethical case study “Better Wrong than Right? Delivering the “Bad” Market Research News (A)1″ by Mary C. Gentile, PhD, Director (The article is free online).
1 Page respond to: “What could Larry’s team say to make their point to him? what arguments could they make? what support could they offer Larry that could enable him to change his direction?
2 Pages respond to: “If you were in the same situation as Larry, what would you do and why? Describe both facts and assumptions you considered when deciding what to. What are the consequences of your choic”
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