Barnes & Noble, Inc.: Maintaining A Competitive Edge In An Ever-changing Industry

| July 10, 2016

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Case Recap

Problem Identification

Identify the root problem components

Marketing Mix (discuss 5 Ps product, price, place, promotion, and people)

Social Media: Analyze the current social media plan

SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)

Sound alternatives/Measurements (Note: propose at least two possibilities)

Recommendations (Note: fully justify your recommendations)

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