Assessing Evidence and Appeal

| July 13, 2015
In this assessment, you will have to analyze at least three advertisements and create one of your own. You can analyze these advertisements on television, in magazines, and online, to review how well they argue the validity of the product. There are two tasks in this assessment:

Task 1: Choose a product that you are familiar with and analyze at least three different advertisements for this product or similar products; you can use commercials, print advertisements, and so on. Study the different ways in which the three advertisements persuade the audience to purchase the same or similar product. What types of evidence and appeals are used in the advertisements?

Task 2: Write a short advertisement to sell the product or a similar product using the best practices of the argument. Remember that the purpose of an advertisement is to argue the validity of the product, much like the purpose of a research paper, which is to argue the validity of your points.

Submission Requirements:

  • Submit your response in a Microsoft Word document of the following specifications:
    • Font: Arial; Point-12
    • Line Spacing: Double
  • Cite sources, if any, in the APA format.

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