Art Museums to Young Adults

| February 16, 2014

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Who are you? You are a team of four college-student interns hired by the National Art Museum Consortium to develop a social media viral marketing campaign that will help them increase museum visits by the young-adult market (18 – 25 yr. olds). Who’s the organization? The National Art Museum Consortium is a marketing group created to help promote U.S. national art museums throughout the country. Some of these facilities include the J. Paul Getty Museum, Los Angeles; The Art Institute of Chicago; the Guggenheim Museum, New York City; the Smithsonian, Washington D.C., and many others. NOTE: While the National Art Museum Consortium (NAMC) is a fictitious organization created for this assignment, please deal with it as though it is real What do you research? NAMC is asking you, as college business students and young adults yourselves, to recommend ways to use social media to “help increase art museum patronage by young adults”. Thus, research: • what are the best social media outlets available for this purpose and why. • how your target audience • uses social media for information on this type of product/service. • makes purchasing decisions regarding this type of product/service. • cases showing social media being used successfully to “create a buzz” for this type of product/service and other related products. • any other topics you feel will strengthen your report. ( I just need some good research in two pages )
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Abstract
Viral marketing is a modern technology supported and cost effective way to publicize a service or commodity for businesses. It involves creating and posting a capturing text or article, an attractive well-designed gadget and a brief entertainment video on social networking site with high traffic. The business’ social media network then views the content and share it with their networks and before long, awareness about the service or product reaches thousands of the target audience. The success of the viral marketing is based on how interesting the stories are, how entertaining the videos are and definitely in the uniqueness and quality of the commodities and service..ORDER NOW
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