Apple company brand image including attributes, benefits and values. Analysis of howthe company managers its brand.

| June 19, 2015

Apple company brand image including attributes, benefits and values. Analysis of howthe company managers its brand.

Asual Display: lnclude one graph or chart that you created yourself. Agood graph might be a pie

chart of company sales by pro uct

categories. The visual display must relate to MARKEFING. Financial information such as revenue and net income growth is not appropriate for
thisvisual display. Cartoons and process drawings are not appropriate

The topic need to covered in this assignment:

Brand analysis”:

description ofthe Apple company brand image including attributes, benefits and values. Analysis of howthe company
managers its brand.

Products analysis”: description of new product development in the Apple company. Assess where the company’s products

are on the product life cycle. How doesthe company manage products?

Customers analysis”: give 4 or5 characteristics ofthe company’s

target market. Articulate the Apple company customervalue proposition. How doesthe company manage the customer life cycle? What channels
are used to reach the customer?

Competition”: compare and contrast two to three ofthe strongest competitorsto the Apple company. How

doesthe Apple company compete?

Growth Strategy”: what marketing strategy is used by the Apple company. Summarize key points from the

previous section to articulate how it plansto grow.

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Editing, Macro & Micro economics
Qualitative Research Problem and Design-Terence

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