An observational study of Starbucks

| February 9, 2014

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Sample Paper
Description of Starbucks setting Starbucks is undoubtedly the most popular and attractive retail coffee shop in US. This motivated me to conduct my observational study about how people interacted in Starbucks. My observations took three hours and during that period I observed that merchandise was displayed around the outlet including coffer makers, cups, mugs, and t-shirts. There was also a short line where customers had queued to place their order. I observed that majority of customers had to stare at the menu prior to placing their orders, whereas some knew what they wanted and placed their orders right away. Some of the customers enquired about the new drinks mostly displayed adjacent to the cash register…ORDER NOW
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Restructuring a Company
Whole Foods


Category: Company Analysis

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