An analysis on how price influences the customer decision process of Generation Y hospitality consumer in Macau

| February 18, 2014

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To investigate how the price factor influences the Generation Y hospitality customer decision making in Macau. Objective: To review literature on the hospitality customer decision making process. To examine the factors influencing Generation Y when making decisions. To analyse how important the price factor is to Macao Generation Y. To provide possible recommendation for hospitality industry in their pricing strategy.
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