American Studies

| July 12, 2016

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Part II Visual Analysis (50 points)

Visual culture – including television, film, drawings and photographs- can serve as an important resource in understanding ideology. Using the link below, view the “Daisy Ad”. It ran on September 7, 1964. It was only one minute in length. It only ran once and only on one network (NBC). Write a short (1-2 page) analysis of the ad. Some suggestion are to answer the following: How was this different than ads in the past? How did this change presidential ads in the future? Why did the ads only run once? Use specific examples to compare this campaign ad with other ads. Support your essays with credible academic evidence.

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