After hearing the pitfalls other athletes have suffered from, what proactive measures would you take to protect and monetize your athlete-client's publicity rights?

| March 26, 2015

 

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  1. In which sport is it easiest for an athlete to reach Free Agency?

 

  1. What is your opinions on the new NFL Personal Conduct Policy? Did they get it right or wrong? Why?

 

  1. As a New Professional Athlete like Clint Frazier, what characteristics would you look for in an Agent or Agency? Would you hire separate agencies for marketing and/or for CBA negotiation and/or for financial management? If not at this point in your career, then when (if ever) would you recommend doing so?

 

  1. If you had been acting as LeBron James’ personal advisor, what would you have recommended instead of “The (First) Decision” to announce James’ decision to leave Cleveland and to “take his talents to South Beach”? Was “The (First) Decision” ESPN Special one of the all-time worst marketing decisions in the history of Sports Marketing? Was LeBron’s (Second) Decision to Return to Cleveland one of the best? If so, why?

 

  1. What is more important in your opinion: an athlete maximizing revenues through their brand or carefully selecting endorsements to create a cohesive brand management plan?

 

  1. After hearing the pitfalls other athletes have suffered from, what proactive measures would you take to protect and monetize your athlete-client’s publicity rights?

 


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This assignment uses a hypothetical situation. Assume you are the owner of a medium sized company - 501- 3000 employees all in one location. You have been growing over the past few years and now realize that you should formalize some rules and regulations for your employees. For this exercise you will create a Code of Ethics or a Code of Conduct for your employees. You may use any industry or any type of company but in the preface of your code you must name your company and describe the industry it is in (or type of company / product /service) you provide. Then create the code - this can be a list of what not allowed ..... after your code I would like to see a paragraph detailing or explaining the reason why you put the statements in your code.
What is more important in your opinion: an athlete maximizing revenues through their brand or carefully selecting endorsements to create a cohesive brand management plan?

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