Advertising campaign effect in success of the organization in the following field: Health ( fight against smoking, drugs, cancer disease.

| April 8, 2015

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Font should be Arial, Size 12

Index and executive summary required
Citation, bibliography, appendix should be documented (MLA citation should be used)

Essay should be in this order:
Cover page
Table of contents
Executive summary
Project body/ content: IMC application & implementation & analysis

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“The Right Way to Manage Unprofitable Customers,” Harvard Business Review, April 2008.

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Category: Marketing

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