Advertising Campaign

| April 14, 2015

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Scenario: Imagine you have been hired to develop an advertising campaign for a new fictional brand. Selecting a product category with which you are comfortable, identify a niche that is not being served by an existing brand. Next, develop a brand and product to fill the niche that you have identified. Once you have created a fictional brand, create both an advertising campaign and a theme for it.
Write a five (5) page paper in which you:
1. Provide an overview of the product, its brand category, and the niche that it is intended to fill.

2. Evaluate the unfilled product niche, focusing on the demands of a specific target market. Analyze the likely target market and its expectations for the fictional brand.

3. Design a brand image for the campaign that fits the market niche on which the brand is focused. Develop a campaign theme to communicate that image to the target market.

4. Outline a sample advertisement in which you illustrate both the campaign theme and brand image.

Note: Wikipedia and other Websites do not qualify as academic resources. The cover page and the reference page are not included in the required assignment page length.

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