Abu Dhabi Golf Club Press release

| April 9, 2015

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Lab 15: Press release Directions. Write a 1.5-page press release for the 2015 Abu Dhabi HSBC Golf Championship. The dates are January 15-18, 2015. Your news release should be double-spaced and follow the template given in class. Use the day you write the press release as the date for the release and put For Immediate Release in bold. Carefully proofread after you print out your news release. Use the proofreader’s symbols in the back of the Rich or A.P. Stylebook to make your corrections. You are writing this release to be sent to news media in the country. Keep in mind the following: • Due date: This Tuesday/Thursday at the end of lab • Tournament will be played at the Abu Dhabi Golf Club • Rory McIlroy, the current No. 1 player in the world, is the main attraction for the fans who will be attending the tournament • Headline is ALLCAPS, not bold; it must have a subject and a verb and be in present tense—prefer the active voice • You may use an inverted-pyramid lead or a soft lead • If you use a soft lead, have the nut graph in your article by the third paragraph • Major sponsor needs to be identified early in your news release • Make reference to the purse (the amount of prize money that will be given) • Mention where the golf tournament is being played and where tickets can be purchased • Include the mission statement in the next-to-last paragraph • Be precise with facts (fact errors = -50) • Make sure all names are spelled correctly • Double check name spellings on a search engine or relevant website; check against the fact sheet, too • Make sure you have your contact information in the last paragraph • Use the day that you write your press release as the date for the date of publication of the press release • Include tournament website in your press release

Interesting Facts & Figures Abu Dhabi HSBC Golf Championship – The Facts • The Abu Dhabi Golf Championship started in 2006 and has quickly grown to be one of the biggest events on the PGA European Tour • It has been run since its inception by Tourism Culture Authority Abu Dhabi (TCA Abu Dhabi, formerly the Abu Dhabi Tourism Authority), it has been staged at the Abu Dhabi Golf Club as part of the Tour’s Gulf Swing • In 2011 the TCA entered into a five-year partnership with HSBC, the world’s local bank, making it a co-title sponsor of the Championship through to 2015 • Pablo Larrazábal of Spain is the defending champion. Germany’s Martin Kaymer has won the Championship three times (2008, 2010, 2011). Other winners include Chris DiMarco (2006); Paul Casey (2007 and 2009); Robert Rock in 2012 and Jamie Donaldson in 2013. • Kaymer also holds the Championship’s largest winning margin, which was by eight shots in 2011. In winning the Abu Dhabi HSBC Golf Championship, Kaymer set a new record low score of 264 (-24), beating the previous mark set by Paul Casey in 2009 and Kaymer himself in 2010. • Playing in 2012 were: Masters Champion Charl Schwartzel, World No. 1 Rory McIlroy and British Open Champion Darren Clarke, current world number one Luke Donald, former world number ones Lee Westwood, Tiger Woods, and Kaymer. Phil Mickelson played last year and finished tied for second with McIlroy • Tour legends such as Gary Player have even joined the Abu Dhabi field in the past • The Championship plays to a cumulative global television audience of 400 million • The event’s prize fund has risen to US $2.7 million, making it the richest purse of the Gulf Swing • The Championship is known for its “up-close viewing’ and has quickly grown to be a firm favourite with spectators and players alike • Away from all the action on the course, there will be top quality entertainment at the Championship Village, which has been expanded to 1,200 square metres and provides a fantastic range of attractions, prizes, games, competitions, live performances and family fun • Fans will also be able to enjoy the popular HSBC Interactive Zone, which gives participants an opportunity to test their skills or learn some new ones. There will also be some fantastic prizes on offer alongside lots of sought-after giveaways. • For further details visit www.abudhabigolfchampionship.com • Tickets for the week are Dh150; they are Dh50 per day; all children under 18 are free • Friday is HSBC Day; if you have an HSBC account, you get in free

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