‘A study on effectiveness of TV advertisements in creating leads to attract new customers: A case study on Dove’s Real Beauty’.

| August 22, 2015

‘A study on effectiveness of TV advertisements in creating leads to attract new customers: A case study on Dove’s Real Beauty’.

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‘Topic : A study on effectiveness of TV advertisements in creating leads to attract new customers: A case study on Dove’s Real Beauty’.

Introduction
introduce the research context
The advertising campaign
The amount of money the company spent on this campaign
A few reviews on the campaign, etc.
Identify the importance of advertising
Different methods of advertising
Explain how TV advertising can attract new customers.
Rationale for the study
The rationale for carrying out a research lies in the well-documented findings in the literature. Through your writing on rationale for the study you are required to answer the following questions.
What is the research issue?
Why is it an issue?
Why is it an issue now?
What could this research shed light on?
By answering these questions you are essentially justifying your chosen field of study.
Each of these questions are briefly explained below to provide you an idea of what you need provide under each heading.
What is the research issue?
Under this question you are required to identify the specific reasoning behind the study.
For example, if your study is on impact of training and development on employee performance your research issue can be the drop in employee performance as identified through the quarterly reports of the company.
Why is it an issue?
Under this question you are required to identify the importance of studying your chosen research to address the research issue identified above.
For example, for the above example an answer such as the importance of the human resource in driving the growth of the company and the amount of resources the company spends on attracting and retaining skilled staff can be suitable.
Why is it an issue now?
Under this question you are required to identify the current implication of the research issue.
For example, for the above example a continuous decline in profits and suppressing profit margins can be given.
In addition, the future possible implications can be discussed. For example, a continued decline in the employee performance can lead to a disappointing organisational performance, customer complaints, an lower share price.
What could this research shed light on?
Under this question you are required to identify the outcome of your study. For example, in the above example the outcome of the study can be measuring the present level of employee performance, studying the training and development programmes offered by the company, identifying the importance of training and development to improve employee performance, and providing recommendations on suitable training and development programmes.

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2018DISC
: marketing and the law
Circulatory Failure

Category: Essays

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