1 Page 9/5/2021 Consider the market analysis you completed last week. In a 200-250-word response, tell us a little bit about your new business venture in y

1 Page 9/5/2021 Consider the market analysis you completed last week. In a 200-250-word response, tell us a little bit about your new business venture in your post. 

What is the customer profile of your target market? 
What solution does your business bring to a problem your customers currently have? 
Make sure to support your thoughts with relevant, outside, reliable academic and peer-reviewed resources that are properly identified, cited, and referenced in your response. 5

MARKETING ANALYSIS

Student Name

Course Title

Institution

Instructor

Date

Business Summary

The Future Automotive ® KE Station, Inc. will be a certified and completely registered automobile Charging station which will be set alongside Amman – Jordan. The business intends to operate a very fast charging machine (short charge station for the public) that is more than 50Kw that is able to hand over 70 miles in less than 30 minutes. The station will be a great service provider to the owners of vehicles and the public transport sector across and within Jordan Kingdom. The basic offering of this business will be charging and changing of batteries for bikes and electric motor vehicles. The business will also be able to run wheel balancing service, car-wash, wheel alignment and services related to vehicle repair.

Distinguishing Characteristics

We are aware that we need to have a unique brand in terms of the products and services we offer in order to emerge as a primary alternative and option for the automotive owners and the public vehicle transport sector. The station will be located in a strategic position that will be easily accessible by the large traffic of the vehicles and motorbikes. By so doing the station will be very welcoming and it will have its functionality increase within a short period of time.

The station will adopt the latest technology in the electric vehicle charging premises in order to cope up with the changing demands of the customers also our efficient and top customer service support and the complementary products to be offered at the station will make the station a primary choice among the vehicle charging stations in town. The efficient courier services will boost the business to greater heights since it will help to attract a variety of customers to the business. The quality services offered at the stations will make the business worthwhile and a primary option for the customers. The business will ensure that clients are given an efficient and elegant treatment with the help of the CRM software which will be helpful in controlling our clients irrespective of how many the clients may become. The qualified and experienced team in customer service delivery will be assigned to take control of the day to day operations of the business hence making the business unique and the best option for customers.

Industry Description and Outlook

The business will be branded Future Automotive ® KE Station, Inc. The business will be a certified and completely registered automobile Charging station which will be set alongside Amman – Jordan. The station will be a great service provider to the owners of vehicles and the public transport sector across and within Jordan Kingdom. The basic offering of this business will be charging and changing of batteries for bikes and electric motor vehicles. The qualified and experienced team in customer service delivery will be assigned to take control of the day to day operations of the business. A logo comprising a car and a motorbike with a spanner will be used to indicate repair of vehicles and charging services offered by the business.

Target Market

We carried out the market survey feasibility study before coming up with the location for the electric vehicle charging station enterprise. Amman-Jordan was identified as the best place to set up the business since the products and services offered by the business will greatly be consumed by the high traffic of vehicle and motorbikes in the locality.

The owners of electric vehicles and motorbikes will be the major clients of the enterprise. The business owners, sports men, government officials and the corporate executives will also be part of our target market.

Customer Profile

The enterprise will target the owners of electric vehicles and motorbikes will be the major clients of the enterprise. The business owners, sports men, government officials and the corporate executives since they form the majority of the traffic around Jordan and they will mostly require the services since they use automotives in their day to day operations.

Customer Needs

Target customers of the business will mostly need rapid charging of batteries, changing electric car batteries, wheel alignment, beverages, groceries and wheel balancing. The business is focuses on providing this products and services in order to meet the needs of the target clients.

Trends

Of the trends in the worldwide automotive charging industry is the need to stay on top of this business that has started gaining interest of the investors. The owners of such enterprises have to go further to beautify the business n order to make it conducive for clients. The current charging stations have the convenience stores, coffee rooms, cigar lounges in the same facility in order to utilize the opportunities that come with several clients and to maximize the revenue of the business. The charging stations also tend to partner with manufactures of products in order to ensure that they offer products that meet the international standards.

Potential Competitors

The market survey and feasibility conducted prior to coming up with the suitable location of this enterprise suggests that there are electric vehicle charging stations that are rapidly growing in different areas of Amman-Jordan.

The stations are three in number an indication that there is competition in this type of the enterprise and therefore there is need to strategize on how to outwit the competitors such as Destiny car repair Inc and Fast Charge Automotive Inc in the industry.

Submit a Comment

Open chat